For years and years web designers have been designing websites based on the ‘Above the Fold’ design concept. What does this mean? Well basically, it was the long held belief that people surfing the internet and viewing websites don’t scroll. So what designers attempted to do was place all the most pertinent information ‘above the fold’ aka where the bottom of your computer monitor is.  This would enable internet surfers to get all the information they required without having to scroll.

From a design perspective, this really limited what web developers could do in terms of style and layout.  Interestingly, the Template Monster Blog (an amazing resource by the way), recently published this article which purports the end of ‘above the fold’ design, hallelujah!

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The “Above the fold” term has successfully migrated to graphic design sphere from the publishing industry (just like many other wonderful things including typography etc.), to be precise this term was applied to the newspaper layout. You all know that the big stories are placed in the upper part of the newspaper (which was called ‘the fold’ ), and therefore these big stories were seen instantly when you are about to take a newspaper into your hands. Usually if you are interested in reading the main article you have to unfold the newspaper. So, in general this term can be applied to anything that must be displayed prominently. In web design “fold” or “scroll” is an imaginary line which separates two areas – first is the one that’s seen before the user will have to scroll and the other is under the scroll. According to the statistics “above the scroll” zone is one third from the whole page and this area is considered to be the most attractive for the visitors.

People Do Scroll

Since the early 90’s every designer knew that before creating web page he must decide for himsefl whether people actually scroll or not – that is the question. For a long, long period of the design theory’s development the myth has been created and its aim was to convince that scrolling is not what today’s web users want to do and that they’re too lazy to do that. So as the result a huge part of your website content remained to be unseen. To some extent It was true, for some time. But after a while some web enthusiasts started investigating this issue by providing various polls and gathering interesting statistics data.

CONTINUE Reading The Rest of the Article: ‘Above the Fold’ in Web Design – Dead and Gone? | Template Monster Blog by blog.templatemonster.com

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